Every coach has been here:

The client who says they’re ‘doing the work’… but keeps circling back to the same roadblock.
Same fear. Same story. Same stuck.

You tweak the action plan. Offer a new tool. Celebrate micro-wins. But still—progress stalls.
This isn’t a plateau. It’s a pattern.

What’s Really Happening?

  • Clients often mislabel emotional resistance as a lack of motivation.
  • What looks like procrastination is often protection: from disappointment, exposure, or change.
  • Stuckness can feel safer than success when success is unfamiliar.

Why Naming the Pattern Matters:

  • It shifts the narrative from ‘I must not want it bad enough’ to ‘Something in me is trying to stay safe.’
  • It removes shame and opens the door for curiosity.
  • It gives you, the coach, language to reframe without blaming.

How to Coach Clients Out of the Loop

  • Reflect the Pattern – ‘I’ve noticed this keeps coming up—can we explore what’s underneath it?’
  • Identify the Payoff – ‘What does staying here protect you from?’
  • Co-create a New Micro-Shift – Don’t blow up the goal. Re-route the path with something emotionally accessible.

Common Patterns to Watch For:

  • Perfectionism as paralysis
  • Fear of visibility masked as branding confusion
  • Overhelping others as avoidance of their own healing

Coach Language That Builds Trust:

  • ‘What if this isn’t resistance, but a story trying to protect you?’
  • ‘If this pattern had a message, what would it be?’
  • ‘What do you know now that your past self didn’t?’

What to Avoid:

  • Don’t label it as self-sabotage too soon—it creates defensiveness.
  • Don’t chase quick wins just to feel like you’re making progress.
  • Don’t force clarity—invite reflection.

Your Client Isn’t Broken—They’re Just Tired of Fighting Invisible Battles.

And when you name the pattern with compassion instead of criticism, something sacred happens:

The loop loosens.
New choices emerge.
And trust deepens—not just in you, but in themselves.

That’s the power of coaching done differently.

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